An Apparel Brand & Artist Collective Celebrating the Beautiful Spectrum of Black Identity.
We believe in the vibrant tapestry of Black identity, transcending stereotypes and embracing the rich diversity within the Black Diaspora. Our brand serves as a canvas, where the myriad of cultures, experiences, and unique narratives find expression through the artistry of Black creators. We are dedicated to showcasing and celebrating the kaleidoscope of Black life, fostering connection and understanding. Through our thoughtfully curated apparel and the impactful work of our collective of artists, we invite you to explore, celebrate, and proudly express the many shades that make up the beautiful spectrum of YOU.
50 Shades of Black in many ways represents the ground out of which Beautiful In Every Shade and ultimately Black Men Smile grew out of. It is a gift to return to the genesis -to the creative endeavor that helped me build the muscle to grow those communities. It is a gift to continue to be able to be in community with you celebrating and loving on Black people.